I'm Roben Laan.

This is me

I believe in a customer-centric approach to build brand loyalty. This starts with a consistently great user experience across all digital touchpoints. Get it right, and you will reduce churn rate, raise NPS score and exceed your customer’s expectations.

Over the past ten years I have worked with multinational companies such as VodafoneZiggo, NS, Heineken and NCOI. From facilitating design sprints and strategical sessions to creating concepts and designing details, and with use of extensive A/B-testing and usability research - I helped them get the most out of their digital platforms.

I have both a high degree of technical knowledge and the ability to provide clear, comprehensible explanations for designing decisions. Want to work with me? I’m available for new projects. Get in touch.